Positioning with April Dunford

27 Episodo

1. Why Positioning Does Not Make the Jump From Marketing to Sales

   Publicado: 3/4/2024
2. A Marketers Guide To Using The Sales Pitch

   Publicado: 16/11/2023
3. Mastering Strategy, Vision, and Positioning

   Publicado: 9/11/2023
4. Using Trends To Enhance Your Positioning

   Publicado: 2/11/2023
5. How To Think About Competition

   Publicado: 26/10/2023
6. How to Manage a Big Positioning Change

   Publicado: 19/10/2023
7. Bruno Aziza (Google, CapitalG) Shares How He Helped Reach Scale At Startups and Big Tech

   Publicado: 12/10/2023
8. Master the Art of Selling With My New Book

   Publicado: 5/10/2023
9. How to Create Marketing and Sales Alignment

   Publicado: 28/9/2023
10. Mapping Positioning to a Story Using Insight

    Publicado: 21/9/2023
11. How to Use Positioning in Sales Qualification and Discovery

    Publicado: 14/9/2023
12. Positioning at a Startup Vs. a Big Company

    Publicado: 7/9/2023
13. Mastering Jobs Theory With Bob Moesta

    Publicado: 31/8/2023
14. How To Avoid Bad Marketing and Sales

    Publicado: 24/8/2023
15. The Art of Discerning Sound Marketing and Sales Advice

    Publicado: 17/8/2023
16. How To Develop A Point of View For Your Company

    Publicado: 10/8/2023
17. So you’ve nailed your product positioning. Now what?

    Publicado: 3/8/2023
18. Help Scout's CEO Nick Francis Shares the Evolution of Their Positioning

    Publicado: 27/7/2023
19. Crafting a Persuasive Sales Pitch (Part 2)

    Publicado: 20/7/2023
20. How To Translate Your Positioning into a Persuasive Sales Narrative (Part 1)

    Publicado: 13/7/2023