Positioning with April Dunford
Un pódcast de April Dunford - Jueves
Categorías:
27 Episodo
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Overcoming Customer Indecision and Challenging Conventional Sales Wisdom with Matt Dixon
Publicado: 6/7/2023 -
Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors
Publicado: 29/6/2023 -
How Shopify Moved Upmarket And Unlocked Billions In Growth — Hana Abaza
Publicado: 22/6/2023 -
Single-Product vs. Multi-Product Positioning: A Comprehensive Guide
Publicado: 15/6/2023 -
Understanding the Distinction Between Competitors and Competing Alternatives (And Why It Matters)
Publicado: 8/6/2023 -
From Cold Calls To Positioning Expert: The Story Of How I Got Here
Publicado: 1/6/2023 -
Welcome to the Positioning Show
Publicado: 30/5/2023
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
