Positioning with April Dunford
Un pódcast de April Dunford - Jueves
Categorías:
41 Episodo
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How to Turn a Competitor's Strength into a Weakness
Publicado: 13/2/2025 -
How to Position Against a Competitor Who Lies
Publicado: 30/1/2025 -
Getting to the Root of the "We Have No Differentiation" Problem
Publicado: 17/10/2024 -
Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi
Publicado: 3/10/2024 -
How to Frame a Sales Conversation
Publicado: 19/9/2024 -
From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky
Publicado: 15/8/2024 -
Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors
Publicado: 1/8/2024 -
Mastering Messaging for B2B Tech with Emma Stratton
Publicado: 18/7/2024 -
Rethinking Marketing and Storytelling with Martina Lauchengco
Publicado: 4/7/2024 -
Rethinking Sales Strategies for Modern Markets with Loren Padelford
Publicado: 13/6/2024 -
A Buyer-Centric Approach to Competitive Positioning
Publicado: 30/5/2024 -
Arming Sales Teams To Win in the Market, with Brent Adamson
Publicado: 16/5/2024 -
The Role of Market Category in Differentiation
Publicado: 2/5/2024 -
Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana
Publicado: 18/4/2024 -
Why Positioning Does Not Make the Jump From Marketing to Sales
Publicado: 3/4/2024 -
A Marketers Guide To Using The Sales Pitch
Publicado: 16/11/2023 -
Mastering Strategy, Vision, and Positioning
Publicado: 9/11/2023 -
Using Trends To Enhance Your Positioning
Publicado: 2/11/2023 -
How To Think About Competition
Publicado: 26/10/2023 -
How to Manage a Big Positioning Change
Publicado: 19/10/2023
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
