#7 Startup lessons from 2x international expansions at Spendesk
The Search For Growth - Un pódcast de The Search For Growth
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(00:00) Intro (00:50) Feedback from listeners (03:00) Podcast starts - intro to Alfie's journey (06:00) Three takeaways (06:30) Customer Development vs Acquisition Go-To-Market motions (14:00) Who to send abroad for international expansions (16:00) Speed of feedback (18:15) Identifying whether you're lacking PMF vs Go-To-Market fit (20:00) The email we used to get our first 50 customers (21:45) Leveraging your strengths to finding your first customers (24:00) The PSP framework to pivots: Product / Segmentation /Positioning (27:50) How to know which pivots you need to make (29:00) The flaws of A/B testing (33:00) Framework for learning: 70% doing 20% self-directed 10% asking others (34:50) The cook vs chef dynamic (37:00) Why Chris disagrees with the 70/20/10 learning framework (40:00) Context of advice is more important than the advice itself (42:00) Customer development process in more detail (43:00) Three key takeaways of the pod (43:30) Links to newsletters and where to find us (The email that got us our first 50 customers) (Four Steps to an Epiphany) (The chef vs cook principle)