#6 Storybrand: The 7 step framework to strategic storytelling by Donald Miller
The Search For Growth - Un pódcast de The Search For Growth
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(00:00) Intro (01:40) Feedback from listeners (03:55) Best books on storytelling for entrepreneurs (05:20) Chris' company Wavelength (06:40) Storytelling basics (09:10) The 7 part framework summary (11:00) How to use the framework in your own story (13:10) The Hero has a problem (22:55) Everyone needs a villain (26:50) The Hero vs The Guide: How Jay-Z messed this up with Tidal (30:55) Guide offers a plan (40:00) Demonstrate the consequences of failure: Superbowl Ad example (46:00) The promised land (47:35) Our newsletters In todays episode we discuss seven key takeaways from the book Storybrand and how you can build a strategic narrative for your startup. The framework we’ll be discussing is as follows: A Hero has a problem who meets a guide and gives them a plan which compels them to act and helps them avoid failure which ends in success Resources discussed (Storybrand) https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=sr_1_2_sspa?crid=IRR035L975GP&keywords=storybrand+donald+miller&qid=1669675221&sprefix=storybrand%2Caps%2C158&sr=8-2-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUFRU09BMkwxM0NGTUwmZW5jcnlwdGVkSWQ9QTA3MTkyMTU4SEpMR1Y5U0M0V1ImZW5jcnlwdGVkQWRJZD1BMDA5MzQ1OTJKRkc4MTY4TVo5S0Imd2lkZ2V0TmFtZT1zcF9hdGYmYWN0aW9uPWNsaWNrUmVkaXJlY3QmZG9Ob3RMb2dDbGljaz10cnVl (Crossing the Chasm) https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986/ref=sr_1_1?keywords=crossing+the+chasm&qid=1669675152&sr=8-1 (Traction) https://www.amazon.com/Traction-Startup-Guide-Getting-Customers/dp/0976339609/ref=sr_1_4?crid=21BEYZOZ9B04K&keywords=traction&qid=1669675180&sprefix=traction%2Caps%2C220&sr=8-4&ufe=app_do%3Aamzn1.fos.08f69ac3-fd3d-4b88-bca2-8997e41410bb (Alfie's Newsletter) https://alfiemarsh212.substack.com/ (Chris' Newsletter) https://chrisgibson.substack.com/
