#18 Will Ross, CEO @Federato | Hacks to get in front of insurance companies | Using "unreasonable hospitality" to delight customers and prospects
The Search For Growth - Un pódcast de The Search For Growth
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On today’s show, we are joined by Will Ross the CEO & Co-Founder of Federato. After previously being an AI researcher at Stanford working on climate and atmospheric modeling, Will came up with the idea for Federato alongside his co-founder. They recently raised a $15M Series A in 2022 to help insurance carriers execute better decision-making at all levels of the underwriting process. On today’s episode, we’re going to dive into how Federato was born, lessons from the insurance industry, and Will’s frameworks for entrepreneurs. (00:41) Federato origin story (03:33) Optimization vs classification (06:21) Meteorology and business at Stanford (09:46) How Federato helps insurance companies (16:54) Federato's MVP and first-paying customer (19:18) Targeting first customers (22:29) Why insurance companies can't do this themselves (24:03) Insurance sales hacks and using 10-ks (29:21) Pricing Federato (34:28) Federato's moat (36:32) Federato's "unreasonable hospitality" culture Will Ross' LinkedIn Federato Website Unreasonable Hospitality Double Blind The Search For Growth Podcast Alfie Marsh B2B Go-To-Market Advisory Alfie Marsh's Newsletter "Rocket GTM" Chris Gibson's Newsletter "Content I Consumed" Alfie's LinkedIn Chris' LinkedIn
