#14 COO @Chargehound, Pallavi Kuppa-Apte | Using YC to Get Customers | Going from Pivot to Acquisition | Marketing Hacks for Conferences
The Search For Growth - Un pódcast de The Search For Growth
Categorías:
(00:50) Starting at Beacon, a YC-backed crowdfunding journalism company (03:03) Pivoting to Chargehound (09:01) Using tech stack to get the idea for Chargehound, chargeback overview (13:53) Getting first YC customers (17:04) Identifying the correct types of customers (22:10) Identifying which is easier to sell to - customers using alternatives or ones without a solution (27:53) Leveling sales up over time (28:33) Distribution strategy and using puppies as a marketing hack at a conference (36:48) Getting acquired by PayPal - timeline, process (39:29) Getting ideas for new companies (42:20) Hiring insights (44:13) Challenges at Chargehound (45:44) Rapid fire questions - Books and pieces of advice Pallavi Kuppa-Apte's LinkedIn Chargehound Books Mentioned The Messy Middle Making of a Manager When Breath Becomes Air The Search For Growth Podcast Alfie Marsh B2B Go-To-Market Advisory Alfie Marsh's Newsletter "Rocket GTM" Chris Gibson's Newsletter "Content I Consumed" Alfie's LinkedIn Chris' LinkedIn
