#12 Thinking Fast and Slow | Using Cognitive Science in Business | System 1 vs System 2 thinking | Narrow vs Broad Framing
The Search For Growth - Un pódcast de The Search For Growth
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(00:00) Intro - Daniel Kahneman Thinking Fast and Slow (00:58) Defining System 1 and System 2 (04:22) Cognitive friction (06:23) Pattern matching in sales and hiring (07:36) System 1 as heuristics (08:34) System 2 takes energy (10:05) Narrow vs broad framing (12:19) Narrow framing in life and the availability heuristic (15:24) Framing when making business decisions (19:45) Framing in sales (23:58) B2C as System 1, B2B as System 2 implications (29:56) Interplay between System 1 and System 2 - illusions and traps (31:38) Loss aversion and EV (34:12) The biggest competition in sales is the status quo Books Mentioned Thinking Fast and Slow The Chimp Paradox The Search For Growth Podcast Alfie Marsh B2B Go-To-Market Advisory Alfie Marsh's Newsletter "Rocket GTM" Chris Gibson's Newsletter "Content I Consumed" Alfie's LinkedIn Chris' LinkedIn
