67. Best Practices for Experimentation w/Shannon Trainor Stark

On the PreSales Podcast, James Kaikis and Shannon Trainor Stark connect on the topic "Best Practices for Experimentation". Shannon, Managing Director, Solutions Consulting Google Marketing Platform, talks about how she has created a culture of experimentation throughout her career. Things such as creating a framework, highlighting successes and failures, and stressing the idea of innovation as part of a teams DNA is how you create a PreSales culture that is always improving and iterating.