How Nike Found Product-Market Fit
A Product Market Fit Show | Startups & Founders - Un pódcast de Mistral.vc - Lunes
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Nike was built backwards. Instead of building a product and taking it to market, Phil Knight first built a distribution machine for running shoes. Eight years later, he finally launched his own product (the Nike shoe) and did $3M in sales in the first year. This is not the full story of Nike. It's the story of how Phil Knight got to product-market fit.
