The Sleeping Barber - A Business and Marketing Podcast
Un pódcast de Sleeping Barber - Jueves
Categorías:
103 Episodo
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SBP 022: Modern Marketing Dilemmas, with Mary Kyriakidi
Publicado: 26/1/2023 -
SBP 021: Customer Centricity and the Role of Marketing with Andrea Belk Olson
Publicado: 5/1/2023 -
SBP 020: The Sleeping Barber Season 1: Year in Review, with Marc and Vassilis
Publicado: 21/12/2022 -
SBP 019: Marketing Trends You Shouldn't Listen to, with Tom Goodwin
Publicado: 8/12/2022 -
SBP 018: Confessions of a Pricing Man, with Prof. Hermann Simon
Publicado: 24/11/2022 -
SBP 017: The Secrets to Ad Effectiveness, with Jon Evans and Orlando Wood.
Publicado: 10/11/2022 -
SBP 016: The Importance of Cognitive Branding, with Sandeep Dayal
Publicado: 27/10/2022 -
SBP 015: The Art of Budget Planning, with Dr. Grace Kite
Publicado: 13/10/2022 -
SBP 014: Is Marketing in Trouble?
Publicado: 29/9/2022 -
SBP 013: Creating Great (Strategy) Choices, with Jennifer Riel
Publicado: 15/9/2022 -
SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
Publicado: 21/7/2022 -
SBP 011: The Power of Video Marketing with, Jon Mowat
Publicado: 7/7/2022 -
SBP 010: The Meaningful Difference Framework, with Graham Staplehurst and Jorge Alagon
Publicado: 23/6/2022 -
SBP 009: B2B Marketing and the Contrarian Matrix, with Ty Heath
Publicado: 9/6/2022 -
SBP 008: Building Brand on a Small Budget, with Ian Barnard and Faisal Sidiqqui
Publicado: 26/5/2022 -
SBP 007: Designing a career in marketing, with Dan White
Publicado: 12/5/2022 -
SBP 006: A New Way to Think, with Roger Martin
Publicado: 28/4/2022 -
SBP 005: Accounting metrics for marketers, with Dave Bunce.
Publicado: 14/4/2022 -
SBP 004: What is brand, who owns it and how to measure it.
Publicado: 31/3/2022 -
SBP 003: Strategy, shareholder value and Galaxy Quest, with Roger Martin
Publicado: 17/3/2022
Welcome to the Sleeping Barber podcast with your hosts, Marc Binkley and Vassilis Douros. The sleeping barber is a classic computer programming problem that illustrates the challenges of effectively managing multiple systems processes. In business, we're faced with similar challenges. How do we align operations, IT and HR to execute a strategy and drive growth? How can accounting and legal help build and defend brands? How do marketing, sales and customer service teams effectively and efficiently acquire and serve customers? These challenging problems are exactly what this podcast is about.