The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Un pódcast de Melina Palmer
497 Episodo
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177. How to Successfully Pitch Your Business Using Behavioral Economics
Publicado: 5/11/2021 -
176. Reframing Annoying Disruptions to Support Innovation, with Adam Hansen, coauthor of Outsmart Your Instincts
Publicado: 29/10/2021 -
175. How to Avoid Disasters When Returning to the Office, with Dr. Gleb Tsipursky
Publicado: 22/10/2021 -
174. The Elements of Choice, with Dr. Eric J. Johnson
Publicado: 15/10/2021 -
173. The Science of Opinions, with Dr. Andy Luttrell
Publicado: 8/10/2021 -
172. Why We Like the Things We Like, with Prince Ghuman, coauthor of Blindsight
Publicado: 1/10/2021 -
171. Paradox of Choice: Why More is Less, a Behavioral Economics Foundations Episode
Publicado: 24/9/2021 -
170. When Machine Learning Meets Neuroscience, with Ingrid Nieuwenhuis of Alpha.One
Publicado: 17/9/2021 -
169. The Science of Cool, with Dr. Troy Campbell
Publicado: 10/9/2021 -
168. Using the Senses to Increase Sales, with Michelle Niedziela of HCD Research
Publicado: 3/9/2021 -
167. Hindsight Bias: Why Hindsight is Definitely NOT 20/20, a Behavioral Economics Foundations Episode
Publicado: 27/8/2021 -
166. Combining Artificial Intelligence and Behavioral Economics, with Sam Albert of Behaviorally
Publicado: 20/8/2021 -
165. The Era of Applied Behavioral Economics, with Matej Sucha
Publicado: 13/8/2021 -
164. How Businesses Can Design for Behavior Change, with Dr. Amy Bucher
Publicado: 6/8/2021 -
163. How to Approach Negative Reviews Using Behavioral Economics
Publicado: 30/7/2021 -
162. Do You Subtract Enough? An interview with Dr. Leidy Klotz
Publicado: 23/7/2021 -
161. The Philosophical Side of BE, an interview with Dr. Nick Hobson
Publicado: 16/7/2021 -
160. Neuroscience and Psychology in the Business World, An Interview with Matt Johnson
Publicado: 9/7/2021 -
159. Amazon: A Behavioral Economics Analysis Episode
Publicado: 2/7/2021 -
158. 3 Steps to Better Decision Making, An Interview with Matthew Confer
Publicado: 25/6/2021
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
