497 Episodo

  1. 237. Solving Modern Problems with a Stone Age Brain

    Publicado: 18/11/2022

  2. 236. Gratitude or Happiness: Which Comes First? (Refreshed Episode)

    Publicado: 15/11/2022

  3. 235. Great Brands Care About People, with Dr. Tessa Misiaszek

    Publicado: 11/11/2022

  4. 234. What is Value? (Refreshed Episode)

    Publicado: 8/11/2022

  5. 233. Wait…There’s a System 3? featuring Leigh Caldwell

    Publicado: 4/11/2022

  6. 232. Leveraging the Power of Prefactual Thinking (Refreshed Episode)

    Publicado: 1/11/2022

  7. 231. Branding That Means Business with Matt Johnson

    Publicado: 28/10/2022

  8. 230. How To Create a Brainy Brand (Refreshed Episode)

    Publicado: 25/10/2022

  9. 229. How Vulnerability Loops Make Team Communication More Effective

    Publicado: 21/10/2022

  10. 228. Game Theory: Behavioral Economics Foundations (Refreshed Episode)

    Publicado: 18/10/2022

  11. 227. Quit: The Power of Knowing When to Walk Away, with Annie Duke

    Publicado: 14/10/2022

  12. 226. Change Management: It’s Still Not About the Cookie (Refreshed Episode)

    Publicado: 11/10/2022

  13. 225. What Your Employees Need and Can’t Tell You

    Publicado: 7/10/2022

  14. 224. Inequity Aversion: That’s Not Fair! A Behavioral Economics Foundations Episode

    Publicado: 30/9/2022

  15. 223. Negativity Bias: Cockroaches and Cherries, a Behavioral Economics Foundations Episode

    Publicado: 23/9/2022

  16. 222. How To Test Nudges In Your Ads and Social Media, with Phill Agnew

    Publicado: 16/9/2022

  17. 221. How to Have Difficult Conversations About Race, with Kwame Christian

    Publicado: 9/9/2022

  18. 220. Cobra Effect: No Loophole Goes Unexploited, a Behavioral Economics Foundations Episode

    Publicado: 2/9/2022

  19. 219. Using Behavioral Science in Marketing with Nancy Harhut

    Publicado: 26/8/2022

  20. 218. Do Nudges Work? with Michael Hallsworth

    Publicado: 19/8/2022

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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

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