Impact Pricing
Un pódcast de Mark Stiving, Ph.D.
640 Episodo
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Blogcast #52: Peleton Tests New Pricing Model
Publicado: 29/4/2022 -
Memecast #55: Experts Buy Features
Publicado: 27/4/2022 -
How to Incorporate Customer Experience into B2B Pricing with DeAnn Hammer
Publicado: 25/4/2022 -
Blogcast #51: Pricing People Shouldn’t Set Prices
Publicado: 22/4/2022 -
Memecast #54: New Business Models
Publicado: 20/4/2022 -
Pricing Job Market Trend 2022: The Rise of Hybrid Workforce with Jon Jennings
Publicado: 18/4/2022 -
Blogcast #50: The Value of Teachers vs. Athletes
Publicado: 15/4/2022 -
Memecast #53: Executive Led Initiatives
Publicado: 13/4/2022 -
Behavioral Economics: The Psychological Side of Pricing, the Secret Sauce to More Sales with Gerald Smith
Publicado: 11/4/2022 -
Blogcast #49: Indirect Customer Impact
Publicado: 8/4/2022 -
Memecast #52: Fixed Costs
Publicado: 6/4/2022 -
Costs, Costs, Costs: How Managerial Decision-Making Impacts Pricing Negotiations with Reginald Tomas Lee
Publicado: 4/4/2022 -
Blogcast #48: Direct Customer Impact
Publicado: 1/4/2022 -
Memecast #51: Price is Fast
Publicado: 30/3/2022 -
Mental Money: Why People Pay $1/Day vs $30 Upfront for a Month's Purchase with Pedro Piccoli Soares
Publicado: 28/3/2022 -
Blogcast #47: Another Netflix Increase
Publicado: 25/3/2022 -
Memecast #50: Loyal Customers
Publicado: 23/3/2022 -
Customers Don't Want to be Sold, They Want You to Help Them Buy: Salespeople's Role in Value Co-Creation with Duane Dufault
Publicado: 21/3/2022 -
Blogcast #46: You Must Lose on Price
Publicado: 18/3/2022 -
Memecast #49: Sales Should Not Own Pricing
Publicado: 16/3/2022
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
