242 Episodo

  1. #142: 2023 Influencer Marketing Trends with Lucia Aguilar, founder at TATAM.digital

    Publicado: 27/3/2023

  2. #141: The App Stores reverse engineering with Simon Thillay, Head of ASO at AppTweak

    Publicado: 20/3/2023

  3. #140: Boosting app engagement with product-led growth principles with Esther Trapadoux, Growth Marketing at Amplitude

    Publicado: 13/3/2023

  4. #139: Customer-driven App Development with Josh Wetzel, CRO at OneSignal

    Publicado: 27/2/2023

  5. #138: State of Mobile 2023 with Lexi Sydow, Data Analytics at Data.ai

    Publicado: 20/2/2023

  6. #137: The Future of App Attribution with Mateusz Bochenczak, Apps & Mobile Gaming Measurement at Appsflyer

    Publicado: 13/2/2023

  7. #136: Creating the best monetization strategies for free apps with Andriy Sambir, CEO of LinkUp Studio

    Publicado: 6/2/2023

  8. #135: Tapping Influencers for your app marketing mix with Marion Balinoff, Influencer Marketing Consultant

    Publicado: 30/1/2023

  9. #134: What makes Influencer marketing tick in 2023 with Jennifer Sudo, Managing Partner at M&C Saatchi Performance

    Publicado: 23/1/2023

  10. #133: Hardcore and mid-core gaming apps marketing with Kate Lovejoy, COO, Retargeting at Adikteev

    Publicado: 16/1/2023

  11. #132: Improving Your App Subscription Funnels with Jeff Grang, Co-founder and CPO at Purchasely

    Publicado: 9/1/2023

  12. #131: What does Augmented Reality have to offer to app marketing with Doddz, the top Augmented Reality artist

    Publicado: 16/12/2022

  13. #130: Mobile App vs. Web3 ads with Andre Kempe, Founder at Admiral Media & Admiral Studio

    Publicado: 28/11/2022

  14. #129: Creating a profitable growth strategy for Subscription Apps with Alexander Guerra, Head of Monetization from baz SuperApp

    Publicado: 21/11/2022

  15. #128: Building user research based app monetization strategy with Jenny Kay Pollock, Lead Subscription Monetization Manager at Together Labs

    Publicado: 14/11/2022

  16. #127: SKAdNetwork 4.0 and Privacy Sandbox: what do subscription apps need to know with Alex Bauer, Head of Product & Market Strategy at Branch

    Publicado: 7/11/2022

  17. #126: Consumer Subscription Apps: opportunities & challenges with Eric Crowley, Partner at GP Bullhound

    Publicado: 31/10/2022

  18. #125: A 30-day App Customer Retention challenge with Jennie Lewis, Senior Manager, Customer Insights at Airship

    Publicado: 24/10/2022

  19. #124: Getting your mobile app to greater heights with Dr. J. Gonzalo, VP, Consumer Mobile Services, Europe & P. Gauden, Head of WEU Ecosystem Marketing at HUAWEI

    Publicado: 11/10/2022

  20. #123: Leveraging mobile games ad tech for non-gaming apps with Andrey Kazakov, Vice President of Demand at AppLovin

    Publicado: 3/10/2022

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The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.

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