45. Leveraging the Power of PR as a Creator by Sarah Dandashy

Are you a content creator looking to grow and scale your business in new ways? Well, today we're unlocking the power of PR—public relations—to build and expand your brand as a content creator.  Whether you're just starting or looking to elevate your influence, we'll explore how strategic PR can amplify your reach, connect you with the right audiences, and establish you as a leader in your niche. Get ready to turn your content into a business powerhouse! Guest links: Sarah Dandashy: @‌askaconcierge Website: https://askaconcierge.tv/ Podcast: https://podcasts.apple.com/us/podcast/the-creators-podcast/id1686984480 Links: Free Webinar: FREE Get Paid to Travel Masterclass Travel creator resources, guides and courses: https://macs-explore.com/about Group Trip Interest: https://www.macs-explore.com/group-trips Connect With Me: Instagram: @macs_explore Threads: @macs_explore TikTok: @macs_explore   Quick Episode Summary: Welcome back! Learn how to unlock the power of PR and use it to grow your brand and expand your reach as a content creator. Meet my Guest: Sarah Dandashi joins us to share how she’s leveraged PR to elevate her career as a travel expert and content creator. PR Strategies: Sarah dives into actionable strategies to use PR effectively, from making connections with journalists to utilizing media features for credibility. Key Insights: It’s all about adding value and showing up consistently as an authentic, trusted source of information. Avoiding Fear-Mongering: Sarah shares her experience navigating travel content during the pandemic by offering helpful, reassuring information without creating fear. Practice Makes Perfect: Start small—get comfortable on camera, record short clips, and build your on-screen presence to be media-ready. Leverage Opportunities: Sarah shares how each PR opportunity, like her TEDx talk, is a stepping stone to more significant ventures, reminding us to say yes to the right opportunities. Consistency is Key: Sarah emphasizes the importance of staying consistent in your messaging and brand to ensure you’re always PR-ready.