43. Email Marketing 101 for Content Creators with Ashley Peterson

Are you a content creator who is looking to get started with email marketing as a way to expand your business? In today’s episode, we’re diving into the game-changing world of email marketing. We’ll explore how you can leverage the power of email to build multiple streams of income, deepen your connection with your audience, and transform casual followers into loyal, paying customers. Whether you’re just starting out or looking to scale, this episode is packed with strategies to help you monetize your content like never before. Guest links: Ashely Peterson: @‌ashleygetsaround Website: www.ashleygetsaround.com TravelMore Conference: www.travelmorecon.com Podcast: Travel Chat with Ashley and Emily   Links: Free Webinar: FREE Get Paid to Travel Masterclass Travel creator resources, guides and courses: https://macs-explore.com/about Group Trip Interest: https://www.macs-explore.com/group-trips Connect With Me: Instagram: @macs_explore Threads: @macs_explore TikTok: @macs_explore   Quick Episode Summary: Welcome back! Email marketing and how it can help you expand your business, build connections, and monetize content. Guest Introduction: Get to know the incredible Ashley Peterson, travel blogger and founder of Travel More Con, shares insights on email marketing and leveraging points and miles for cheap business class flights. Ashley's Journey: Started as a travel blogger in 2012 but shifted focus to points and miles after realizing the potential for email marketing and offering travel deals. Building an Email List: Ashley built her business by sharing cheap flight deals, starting with a small email list and growing organically through Instagram. Success with Transparency: Ashley was upfront about launching her email list in beta form, which helped her gain trust and convert early subscribers.  Results: She quickly grew her list, sold over 100 subscriptions on day one, and made six figures within the first few months of launching.  Importance of Nurturing Small Lists: Ashley emphasizes the value of engaging small, loyal audiences and not focusing solely on list size. Strategies for Growth: Leveraging Instagram reels, viral content, and consistent posting helped Ashley grow her following and email list. Key Takeaways: Listen to your audience, be transparent, and don’t wait for everything to be perfect before launching.