Why most startup homepages in B2B SaaS suck w/ Anthony Pierri
We're Not Marketers - Un pódcast de Gabriel Bujold, Eric Holland, Zach Roberts
In B2B SaaS, providing clarity on what product you're selling instead of using generic buzzwords is like finding a needle in a hay stack—it rarely happens. But why does it keep happening, especially with early-stage startups? Anthony Pierri, Cofounder of FletchPMM is sharing his insights on why most startups' homepage sucks, after racking up over 120 different homepage messaging with different companies. As our second guest of season one, Anthony shares the following: →Why is there so much bad messaging in B2B marketing →How VCs without marketing background are shaping bad homepage messaging →How to use the beachhead approach for your homepage →And of course, are product marketers actually marketers? Start 2024 strong by taking a masterclass on homepage messaging 101, and move away from buzzwords in 30 minutes
