68: The Four Aims of Life and Your Business

We are talking about dharma, artha, kama, and moksha, which are the four aims of life according to the Indian wisdom teachings. I’ll discuss each one and put them in context for you as a business owner, including why your business should tap into all four. Join me to learn more!Show Highlights:The four aims of life:Dharma, which represents justice, righteousness, and balance, means sharing your particular gifts. It correlates to the first 25 years of life. Artha is about acquiring material wealth so we can take care of our responsibilities and generally covers life from 25-50 years. Kama is about enjoyment, which is just as important as dharma and artha. It roughly correlates to ages 50-75.Moksha is about release, which means setting aside material things to finish untying your karmic knots, releasing things you no longer need, and preparing for death in honor of the cycle of life. If we are lucky, this correlates to ages 75-100. How these four periods can happen concurrently, with none of them being more important than the othersWhy spiritual entrepreneurs have the opportunity to include all four aims and not focus solely on artha and business buildingHow each of the four aims is at work in your business:Dharma is your reason for doing what you are doing–your WHY.Artha, infused with dharma, inspires us to give back and make more impact as we grow our bottom line.Kama is where we derive our inspiration; it’s essential to prevent burnout.Moksha is all about “the bigger picture.” It is about legacy, taking time away for retreat, and knowing what really matters. If these four aims resonate with you and the kind of business you desire to build, please join Your Magnetic Blueprint today!Resources:The doors are closing on Thursday (9/22) for this round of Your Magnetic Blueprint, my eight-week accelerator for Spiritual Entrepreneurs. There are only a few spaces remaining, and this is your last chance in 2022. Sign up now here.Join the Weave Your Bliss newsletter for exclusive Resonance Love Letters, sign up here.Are you a spiritual business owner? Join my free Facebook group: Weave Your Business Bliss.