Rand Fishkin on building a business in the online marketing world

Rand Fishkin is an experienced entrepreneur in the online marketing industry. In this episode, you will get a peek into his world of building businesses, doing marketing without focussing on SEO (!), and the dilemmas he has come across on his journey. Like: when is a product feature good enough for release? Should your marketing messages appeal to your mass customer audience or the potential amplifiers and influencers that help you expand your reach? Should you jump on every marketing bandwagon or do the 'old' SEO principles still apply? In short: this podcast episode is full of questions that Joost and Rand have both come across and will answer based on their own experience.