S2, Ep.3 - Craig Hepburn, Head of Digital Transformation at UEFA

Craig Hepburn, Head of Digital Transformation at UEFA, has been responsible for developing highly successful marketing strategies and digital transformation programs for some of the worlds largest brands including Rentokil Initial, STA Travel, Nokia, Microsoft and Tata. In doing so Craig has been able to develop and deliver world leading digital transformation programs that have fundamentally enhanced how companies engage with customers while also transforming internal business processes to be more relevant in a digital first world.  Craig was voted as one of the UK's rising stars in the digital marketing sector by Revolution Magazine and is the co-author of The Future of Now. Currently, Craig is leading the Web3 strategy across UEFA with the ambition to better understand the strategic opportunities for European football in all areas such as NFTs, Metaverse, Blockchain, Fan Tokens and Crypto.   In this episode, Craig shares incredible insights from his 20 year career in digital marketing.   Craig’s early career Craig’s career progression in digital marketing The key components of digital transformation The marks of successful digital transformation The future of the industry Craig’s debut and undefeated record in white collar boxing