How can you represent 13 million diverse disabled people’s interests? Here’s how!
The Way We Roll - Un pódcast de Simon Minty and Phil Friend
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Our guest is Gordon McCullough, the Chief Executive Officer of the Research Institute for Disabled Consumers (RIDC). If you’ve not come across the RIDC, they are a well-established research organisation with a panel of more than 3500 disabled people. As Gordon has said, "No business would actively exclude a fifth of its potential customer base, yet many do by not being accessible to disabled people, and this is where the RIDC comes in". Gordon explains how they carry out their qualitati...
