3002: EY’s Take on AI and the Evolution of Global Tax Regulations

In this episode of Tech Talks Daily, I sit down with Marna Ricker, EY's Global Vice Chair of Tax, to explore the intersection of emerging technologies, diversity, and the evolving landscape of global tax regulation. With over 28 years at EY, Marna is a transformational leader whose passion for authentic leadership and inclusive empowerment has not only shaped her career but also the future of the tax profession. We begin our conversation by diving into the impact of AI and generative AI on the tax industry. Marna shares insights on how these technologies are revolutionizing the way tax professionals manage and analyze vast amounts of data, automating processes that once required hours of manual effort. However, with innovation comes risk, and Marna highlights the common pitfalls that tax departments face when adopting new technologies without a clear strategy. From getting lost in the allure of shiny new tools to the importance of starting simple and focusing on data standardization, Marna offers a balanced perspective on how to navigate the tech landscape effectively. But the future of tax isn't just about technology. As global regulations evolve to create a fairer and greener world, tax professionals must adapt not only to new rules but also to changing workforce dynamics. Marna discusses the trends shaping the future of tax, including the influence of sustainability initiatives, and how companies can leverage tax policies to drive ESG goals. She also delves into the human side of this transformation, emphasizing the need for inclusive leadership and a human-centered approach to change management. Marna's leadership at EY is a testament to the power of diversity, equity, and inclusion in building high-performing teams. She shares the initiatives that EY has implemented, from inclusive leadership training to neurodiversity hiring programs, and how these efforts are making a meaningful impact across the organization. Tune in to hear Marna's unique perspective on the future of tax, the role of technology in driving innovation, and the importance of fostering an inclusive culture in today's rapidly changing world. What steps can you take to future-proof your tax function and ensure you're not falling into the technology trap?