Hyperice - More than a Product. It's a Movement

The Story of a Brand - Un pódcast de CommerceFocused Media, Inc.

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In part 2, Jim discusses What makes Hyperice different, Why they use Aerospace concepts in their Engineering, What questions they ask themselves when designing products, How they marry sophisticated technology with simplicity, Why the recent acquisition was like two great industry giants joining forces, Why he wants Hyperice to be remembered as an innovator, Why they don't sell products but a movement, How they dealt with Tariffs, How they dealt with COVID-19, How they build the Hyperice culture.

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