Taking A B2C Approach To B2B Sales | Co-Founder & CEO @ trumpet | Rory Sadler

trumpet is the tool for B2B Sales Teams that want to stand out from the crowd. trumpet held you wow prospects with personalised Pods (microsites) to get your foot in the door, then convert them with a collaborative digital workspace. All with one trumpet link.In this episode, Co-Founder and CEO of trumpet Rory Sadler discusses the story behind trumpet and their B2C approach to B2B sales… Building the product alongside former Founders of Design My Night, Nick Telson & Andrew Webster, Rory talks us through how the trio have taken their previous experience and learnings selling software and being a buyer into the sales strategy at trumpet. He talks us through their approach to pitching the product to businesses who are embedded with other competing tools and why they are the best product to solve the problem. Rory also dives into how pivotal customer voice is to the product and how they able to reward their customers for giving feedback, as well as how they are able to drive early stage traction for the product and generate a waiting list of over 4000 people. Questions asked:Tell us a bit about yourself and the story behind trumpetYou’ve mentioned that you take a B2C mindset when it comes to sales despite being a B2B product. Can you talk us through your approach to sales in the early days, particularly when you are selling to enterprise?As Founders, you all have previous experience selling software and being a buyer - what learnings did you take and implement within the sales strategy for trumpet?trumpet’s offering is incredibly unique, but it’s very rare to have a brand without any form of competitors, how do you approach pitching the product to businesses who are embedded with other competing tools & why do you believe that you’re the best product or company to solve the problem?What are your company values and what have you done to ensure that the team you’re building care as much as you as you do about the business?You’ve mentioned that customer voice is really important to you as a business and you’ve really made a conscious effort to not only make it easy to receive customer feedback but also to reward customers for giving their feedback. Can you talk us through how you’ve done this and the impact it’s had on the product.You currently have over 4000 people on the waiting list for the product, how have you managed to build that level of traction for the product without spending a lot of money on marketing?What does the future of trumpet look like? How do you see the product developing?What has been the biggest challenge in your career to date?And finally, what one piece of advice would you give to someone thinking about starting their own business?Follow The Start-Up Diaries Podcast on LinkedIn, Instagram, or find more free content from the Tech Recruitment Specialists powering The Start-Up Diaries - Burns Sheehan.