EPISODE 258 - E-Commerce Dynamics with Russ Dieringer of Stratably

Join Scott today with Russ Dieringer, the Founder & CEO of Stratably, a leading research group that advises major brands on market trends in e-commerce.In this episode, they explore how Stratably assists companies in understanding their customers and competitors through an annual membership that includes access to in-depth research, live webinars, and collaborative share groups.Understanding e-commerce dynamics is vital for brands to balance their online presence with physical stores. Russ highlights challenges for larger brands with global distribution facing price transparency issues, while midsize or smaller first-party (1P) brands may seek third-party alternatives due to tough negotiations with platforms such as Amazon.With Stratably's innovative approach to research and analysis, companies gain a strategic advantage in navigating the ever-evolving marketplace landscape. Episode Notes:00:15 - Russ Dieringer Introduction 01:02 - Stratably Origins 01:58 - The Power Dynamics of 1P and 3P on Amazon 04:50 - The Evolution of E-commerce Post-COVID 06:05 - Benchmarking Consumer Brands 08:08 - Stratably Data Collection 10:10 - Big Brands Dealing with Emerging Marketplaces 16:45 - Marketplace Control 22:48 - Profit Strategies for Midsize and Challenger Brands 24:45 - Tactical Shifts and Innovations on AmazonLinkedIn: linkedin.com/in/russdieringerWebsite: stratably.comRelated Post: Expanding With Amazon FBA – How To Start Selling in Europe