SBP 099 - How To Build Persuasive Presentations. With Nancy Duarte.

Marketing may involve running campaigns, tracking pricing, or creating brands, but let’s face it—marketers spend a lot of time building decks. From pitching ideas and asking for funding to reporting results or outlining strategies, we rely on presentations to drive action. Yet, no idea gains traction if it isn’t understood. That’s why communication and presentation skills are essential. In this episode, Nancy Duarte shares her insights on crafting persuasive presentations and mastering effective communication. Enjoy the show! Our Guest: Nancy Duarte https://www.linkedin.com/in/nancyduarte/ CEO & Principal @ Duarte, Inc. - Creative Services & Presentation Skills Training Author of 6 books & contributor to numerous publications like HBR, NYT, Wall Street Journal, Wired Her TED Talk - The Secret Structure of Great Talks has well over 3M views A client list that looks like the S&P500 listing - Apple, Hubspot, Walmart, Salesforce, Visa, Workday etc Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Get in touch with our hosts: Marc Binkley: ⁠⁠ https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/ Background Research & Literature: Duarte, Inc. https://www.duarte.com/ TEDx The Secret Strucutre of Great Talks https://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks  Books https://www.duarte.com/resources/books/ Create Slides People will Remember https://www.youtube.com/watch?v=OeV2fHEM4RI  Timestamps: 0:00 - Intro to Nancy Duarte 3:35 - Nancy’s career path to Presentation Agency Owner 6:38 - A presentation that won an Academy Award   9:35 - The challenge with most presentations 12:40 - How to amplify the connection to your audience 15:22 - Building decks is different from persuasive communication 19:00 - The importance of unpacking visuals 20:35 - Slideshows vs. Slidedocs    24:00 - Communication is evolving, PPT is just a tool   26:55 - How data has changed presentations 29:55  - Design implications with data 33:19 - The structure of great talks 37:42 - Why objections can improve your presentations  41:38 -  Poking holes before presenting 43:45 - The Duarte Method: Story, Visuals, Delivery & Empathy 47:19 - Presenters need to think more like a helicopter than a train 49:40 - The big Aha’s for great presentations 51:54 - Learning more about Nancy 55:21 - Post-pod with V and Marc