SBP 098: The Barber's Brief - November 21, 2024

Welcome to another episode of The Barber’s Brief! Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week. Enjoy the show! Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ Timestamps: 00:00 - Introduction 00:51 - Why Tide is shifting to social-first marketing for its latest NFL blitz. 03:47 - Spotify takes aim at YT with a new revenue-sharing platform for creators. 06:07 - Google to halt political ads in EU over new regulations. 10:07 - US Ad spend managed by agency holding companies. 14:15 - 2024 CeraVe's Super Bowl Stunt: A Humorous Take on Brand Awareness. 14:15 - Ad of the Week - VW, Think Small In The News Links: Title: Why Tide is shifting to social-first marketing for its latest NFL blitz - https://www.marketingdive.com/news/tide-tackles-NFL-marketing-campaign-social-creator-content/732597/ Spotify takes aim at YT with a new revenue-sharing platform for creators - https://www.businessinsider.com/spotify-battles-youtube-with-new-creator-video-revenue-sharing-program-2024-11 Google to halt political ads in EU over new regulations - https://searchengineland.com/google-halt-political-ads-eu-448336 US Ad Spend managed by agency-holding companies, Shane O’Leary - https://www.linkedin.com/posts/shane-o-leary-1660_sometimes-you-see-a-graph-or-piece-of-data-activity-7261356951370895360-BMSB