[059] Here's How You Can Write Like Your Customers Talk with Sara Frandina

Have you ever heard someone tell you that you need to write like your customers talk? I'm betting you have. I have many times, and I also teach this, too. Why? Because writing like your customers speak and using their word choice could be the difference between your ideal customer making a purchase, or walking away. And that's a big deal, my friend. So buckle up, because this one's a good one. On today’s episode of the Rebel Boss Ladies Podcast, we’re talking all about: how to write like your customers talk; what voice of customer research is; why it's the key to meeting your people where they're at in your copy; and  how you can use it to help strategize your launch. This may sound like a lot, but the incredible guest that’s joining us today is going to share exactly how you can get started with all of that. Sara Frandina is a conversion copywriter whose true superpower in life is translating the thoughts and stories of others into meaningful insights that fuel empathy based marketing and communication for her clients. I can’t wait to share all of this info with you so let’s dive right in! Read this episode as a blog post at edenfried.com/059 FREE STUFF LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/rbl