WS754: Branding Is How You Make People Feel with Sharon Vornholt

At its core, branding is about how you make people feel. Sure, there are the physical aspects of your brand – your logo, your trademark colors, your website – but at the end of the day, as Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.” Today’s guest is Sharon Vornholt, who is a marketing and branding expert, real estate investor, coach, and podcast host, and the owner of Innovative Property Solutions in Louisville, Kentucky. She began investing i...