WS518: Selling a Feeling, Not a Home with Caroline Carter

Moving is one of the most stressful life events. It’s right up there with divorce, losing a job, and illness. This is why it’s useful to get an expert to help you through it. Not only is packing your house up difficult but so too is selling it. Emotions, for the seller and potential buyers alike, run high during the sale. Sellers need to understand who the buyers in the market are and create a feeling that will strike a chord with them. This is Caroline Carter's area of expertise. She helps c...