Weekend Edition: Did Sky Sports axe "Lil-Sis" Halo too fast? - The Sports Agents

Only three days after launching, Sky had to take down its TikTok channel for female sports fans. Branded as the "lil-sis" of Sky Sports, it was complete with pink hearts and Barbies. But were they on to something? How do we get more young women hooked on sport? The person who figures that out has hit a goldmine. To try to strike gold, Gabby chats to Chris Paouros, Vice-Chair of the Football Supporters Association, and Ceylon Andi Hickman, Deputy Chief Executive of Football Beyond Borders.Plus we look back at this week on The Sports Agents, from illegal streaming wars to The Ashes. 📩 Got a question? Send it here: https://forms.gle/9SBbW1SYWqXLKnRT7💭 Tell us your thoughts in our listener survey: https://forms.gle/YMUvajQktqBuimgh6 🖥️ Watch our full episodes on YouTube: https://www.youtube.com/@SportsAgentsPod 📱Follow us on socials:TikTok - https://www.tiktok.com/@thesportsagents Instagram - https://www.instagram.com/thesportsagents/ X - https://x.com/sportsagentspod📥 Email: [email protected] Executive Producer: Adonis PratsidesProducer: Sophie PenneyVideo Producer: Sam Trudgill Social Media Editor: Calum ScotlandTom Hughes is Editor for The News Agents podcast networkVicky Etchells is the Commissioning Editor for GlobalYou can listen to this episode on Alexa - just say "Alexa, ask Global Player to play The Sports Agents".👕 The Sports Agents have merch! You can buy yours now: https://store.global.com/collections/the-sports-agents