M&A Buyer Tactics You May Want to Avoid
The MSP Zone - Un pódcast de mspalliance
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MSPs looking to acquire other MSPs are everywhere. MSP buyers have always existed and will always exist. Having seen what works and what doesn't, I thought it would be helpful to discuss a few commonly employed buyer tactics I believe a) don't work, and b) actually may work contrary to your organization's best interests. Highlights: What are MSP buyers looking for? Buyer outreach tactics currently used Randomized outreach No personalization Commodity approach to M&A Advice for how to reach Make it personal Develop relationships Communicate, don't solicit Sell your yourself, not the other MSP
