#73: Unlocking Revenue Potential through Upgrades & Upsells | with Paul Rantilla of Plusgrade

Paul Rantilla is a senior executive with over 30 years of experience in the hospitality industry. He currently serves as the Senior Vice President and Chief Revenue Officer for Hospitality Ancillaries at Plusgrade. Throughout his career, he has demonstrated expertise in hospitality management, market expansion, sales strategies, and marketing leadership.Prior to joining Plusgrade, Rantilla held key positions at prominent companies in the hospitality technology space. He was the Chief Commercial Officer at Birchstreet Systems, where he oversaw sales, marketing, and global brand relationships. Additionally, he served as the Executive Vice President of Global Sales at Amadeus Hospitality. With his extensive background and strategic vision, Rantilla plays a crucial role in shaping the future of ancillary revenue solutions in the global hospitality sector at Plusgrade.In this episode, Steve and David sit down with Paul Rantilla, and they dive deep into the transformative power of Plusgrade, a comprehensive data-driven upselling platform designed to enhance guest experiences and drive revenue growth. From innovative bidding strategies for room upgrades to leveraging AI for pricing and data analysis, Plusgrade is reshaping how hotels engage with their guests.Listen in as we explore how Plusgrade is working with top brands like Amtrak, Royal Caribbean, and Emirates, and discover the significant shift towards combining marketing and revenue management to engage guests in a more personalized way.In this episode, you'll learn:PlusGrade's approach to securing upgrades for accommodations and transportationThe importance of engaging guests at the right time and through the right channels to offer upgrades and ancillary servicesBest practices for hotels to leverage revenue management tools and marketing strategies to drive ancillary revenueThe role of AI in pricing, data analysis, and enhancing guest experiences in the hospitality industryPersonal anecdotes and insights from Paul's experiences in the hospitality industryDon't miss this episode packed with insights, humor, and valuable tips for modern hoteliers looking to boost their revenue and enhance guest satisfaction!Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More MediaSponsor spotPlusgrade: https://www.plusgrade.com/Links:LinkedIn: https://www.linkedin.com/in/paul-rantilla-033219/Plusgrade: https://www.plusgrade.com/For full show notes head to: https://themodernhotelier.com/episode/73Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil...