#40: Solving Problems, Creating Demanding & Building Brands in the Vacation Rental Industry | with Dale Smith

Welcome back to The Modern Hotelier podcast! In today's episode, we explore the challenges & opportunities in the vacation rental industry with Dale Smith. Dale is the Founder & CEO of the SDDE Smith Group, a family business forming multiple brands that provide end-to-end client services for the real estate sector, from legal, to design, construction and ongoing life-cycle property management.In this episode you'll learn about:The importance of design and photography in maximizing property potential and ROIDale's strategy to create business opportunities by identifying and solving problems How to balance direct bookings and OTAs.How regulations are impacting the vacation rental industry Building a strong and recognizable brand for your rental business.Tips for successful marketing and guest engagement strategies.What short-term rentals are doing well that hotels could learnThe Modern Hotelier is produced, edited, and published by Make More Media: https://makemore.media/For full show notes head to: https://themodernhotelier.com/episode/40Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil...