#142: How Hotels Can Improve Their Social Media Marketing | with Scott Eddy

In this episode, David and Steve sit down with Scott Eddy, one of the world's top social media influencers in hospitality, boasting over a million followers on X and Instagram. Scott’s journey is anything but conventional—he transitioned from investment banking to launching the first digital agency in Southeast Asia, and now he’s a full-time traveler, speaker, and industry leader.We dive into:How hotels are marketing like it’s 2015—and what they need to do insteadWhy storytelling is the real key to success in hospitality marketingThe brands that are getting it right—and the ones that are missing the markThe biggest mistakes hotels make with social media (and how to fix them)Scott’s insane travel stories, from 120 cruises to 85 countries Watch the FULL EPISODE on YouTube: https://youtu.be/-9jL7vc1qNU This episode is Sponsored by Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More MediaLinks:Website: https://www.mrscotteddy.com/LinkedIn: https://www.linkedin.com/in/mrscotteddy/Instagram: https://www.instagram.com/mrscotteddy/X: https://x.com/mrscotteddyFor full show notes head to: https://themodernhotelier.com/episode/142Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil...