MadTech Daily: European Digital Ad Market Surpasses €100bn; OpenAI to Acquire Jony Ive's Startup

In today’s MadTech Daily we discuss IAB Europe’s 2024 AdEx Benchmark Report, OpenAI’s collaboration with Jony Ive to create AI devices, the UK ad industry’s return to Cannes, and the announcement of the newly formed Alliance of Media Independents’ founding members.