How to Build a Personal Brand on LinkedIn for Coaches: Scale to $12K/Month (2025 Guide)

In this episode of the Kelly Lundberg Podcast, Kelly is joined by Charlie Johnson, a UK fitness entrepreneur turned $12M business scaler in Dubai, to reveal how to build a personal brand that generates clients. Charlie shares actionable strategies for scaling to $12K/month using LinkedIn outreach, YouTube SEO (titles, thumbnails, retention), AI-driven negative hooks, and Meta ads starting at £10/day.

Learn how to avoid common branding mistakes, leverage storytelling, and turn your brand into a client-generating machine.

Key Takeaways:

✨ Personal Branding: Build a brand to attract high-ticket clients (11:11).

✨ LinkedIn Hacks: Book 4 calls/month for $12K with outreach (17:14).

✨ YouTube SEO: Master titles, thumbnails, and the 5x5 method (26:20).

✨ Meta Ads: Start with £10/day to drive leads (32:00).

✨ Business Scaling: Avoid hiding your life and boost authenticity (37:16).

Learn More About Charlie: https://www.linkedin.com/in/charliejohnsonfitnesshttps://www.instagram.com/charliejohnsonscalingsystems

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🍋 Get Kelly's best-selling book, "Deseed The Lemon": https://www.amazon.co.uk/dp/B0CWT5DTY8

⌛ Take the 60-Second Brand YOU Quiz:

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