52. The Four Lenses of Innovation, Part I - with Rowan Gibson

Best-selling author and innovation expert Rowan Gibson joins us for the 52nd episode of the podcast to discuss his latest book, The Four Lenses of Innovation: A Power Tool for Creative Thinking. We talk about each of the four lenses and how they can be used to drive innovation, how the four lenses can be employed to emulate the mind of the innovator, and what we can learn about innovation from the greatest minds of the Renaissance. This is the first part of a 2-part interview, the 2nd half of which will air next week.    Rowan Gibson is a world-renowned innovation expert who has served as a keynote speaker on the subject of innovation in 60 countries around the world. Rowan is the internationally bestselling author of two major books on corporate innovation and business strategy: Innovation to the Core and Rethinking the Future, both of which are published today in over 20 languages. Rowan is also the co-founder of Innovation Excellence.com, the most popular innovation website in the world, built on an international group of over 22,000 members from 175 countries.