In Search SEO 29: The Right Language for the Right UX

SEO & UX expert Stoney deGeyter joins The In Search SEO Podcast to share his wisdom on: * Creating language that aligns to Google's intent targeting * How to create language for a UX fit for both traditional & voice searches * Where UX and language fit within Google's algorithm Plus, we look at who wins and who loses with the addition of favicons to the mobile SERP!