Taking Aim at Phony Doctor Reviews w/ Ted Chan
The #HCBiz Show! - Un pódcast de Don Lee and Shahid Shah
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Fraudulent doctor reviews are a real problem. Ted Chan experienced it first hand while trying to help a loved one find a doctor online. In Ted’s words: “We found reviews that we thought were false or fake… so thought there was a opportunity to really represent the patient”. And that’s exactly what Ted did when he launched CareDash in 2016. His goal was to create a healthcare provider directory and review site that was committed to transparency for both doctors and patients. Ted’s idea has resonated and CareDash has grown from 10,000 unique patients visits per month in March of 2018 to over 1,000,000 today. On this episode, you’ll learn how CareDash identifies fraudulent doctor reviews and what they do about them. You’ll also learn how CareDash uses good SEO practices, online advertising, and quality content to drive their incredible growth. This episode was recorded at the HITMC 2019 conference in Boston, MA. Check out the full show notes and related content here: https://thehcbiz.com/preventing-fraudulent-doctor-reviews-ted-chan/