17. Keepin’ it 100 with Kevin Marasco, Zenefits

On this Keepin’ it 100, Trinity is joined by Kevin Marasco, the Chief Marketing Officer at Zenefits, a human capital management software. “I think of it less as a product-market fit, but more like a product-market-go-to-market fit because the market is fluid and changing. As marketing, sales, and revenue leaders, we have to be evolving continuously who we target, how we target them, and what products we're building for them.” Kevin built a career on successful go-to-market strategies. He shares insight on how the “Chasm Concept” will help you reach your next business stage.