Beyond the Hype: A CMO's Guide to AI in Marketing

What does it really take to master AI in marketing and build a powerful brand in the digital age?In this episode, Melissa Aarskaug sits down with Aimee Gindin, a Boston-based executive leadership coach who shares her incredible journey from mental health clinician to unpaid marketing intern to Chief Marketing Officer.Aimee unpacks the real-world evolution of marketing, how to leverage technology on any budget, and why authenticity is now just as important as creativity.If you're looking for practical strategies to build your brand and stay ahead in the AI age, this episode is for you.Timestamps:00:00 – Introduction01:47 – The Evolution of Marketing Careers05:19 – Marketing on Different Budgets09:42 – Leveraging Technology and AI in Marketing15:24 – Building and Maintaining a Personal Brand26:29 – Business Branding EssentialsGuest:Aimee GindinLeadership Coach & Marketing Strategist | www.aimeegindin.comLinkedInHost:Melissa AarskaugExecutive Connect: https://www.executiveconnectpodcast.comYouTube: https://www.youtube.com/@ExecutiveConnectConnect With Us:Podcast Website: https://www.executiveconnectpodcast.comYouTube: https://www.youtube.com/@ExecutiveConnectSocial:LinkedIn: https://www.linkedin.com/in/melissa-aarskaug/TikTok: https://www.tiktok.com/@melissa_aarskaugX: https://x.com/melissaaarskaug