Ep. 12 | An Industry Platform Feud: Uber vs. Lyft | Dr. Bruce Cameron
The Digital Transformation Journey - Un pódcast de MIT Professional Education
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What causes loyalty within industry platforms? In this episode, Dr. Bruce Cameron explores the intense market share feud between Uber and Lyft, what drives customers to choose between riding with one service or the other, and how industry platforms are cultivating brand loyalty in today’s world.
