Maciej Zawadziński & Piotr Korzeniowski of Piwik PRO

There is an ethical conundrum that revolves around the issue of data privacy when it comes to web analytics. Most marketers and businesses, especially the smaller ones, are naturally inclined to use Google Analytics because it offers high functionality for free. However, it does come with the price of data privacy and governments and other stakeholders are increasingly becoming aware of it. Maciej Zawadziński was among the people at the forefront of the development of Piwik (now Matomo), an open source alternative to Google Analytics that focuses on privacy. In 2013, Maciej co-launched Piwik PRO to offer support and consulting for users of the open source Piwik platform that weren't able to get the enterprise features they needed. In 2016, Piwik PRO went independent and shifted its focus on developing an enterprise version of its web analytics software. Together with his COO Piotr Korzeniowski, Maciej joins Ben Rometsch to talk about the company’s genesis, core philosophy and future direction.