Lizz Whitacre, Pawlytics

Stacy and Lizz discuss how Pawlytics came to be, and how its affordable fee structure operates. When Lizz got started working on this project, she wanted to come up with something that worked for small groups, and that was accessible to any and all potential users. To do this, her team interviewed over 400 organizations to find out either why they hadn’t yet adopted data management software, or, if they had, what they did and didn’t like about it.