Getting Personal

This week, The Axis Effect sits down with Chuck Rinker, Co-Founder and CEO at PRSONAS. After spending time working on military technology and later as a development director at EA Sports, Rinker co-founded PRSONAS. With over twenty years in the company, Rinker and his team have worked on many projects concerning A.I. Seeing the impact that A.I. had on the gaming industry, Rinker realized that this technology could have a similar effect on the commercial world, a realization that’s led him to work on a range of projects, from a virtual reality app for Arizona Beverages to reducing the need for sedation in children receiving MRIs for Florida Hospital Celebration Health. Rinker discusses his career in military technology paved the way for his transition into gaming, the long history of A.R. and A.I. (despite their very recent surges in notoriety), and working with Disney, along with Disney’s underrated importance in technological innovation. To learn more, tune in to “Getting Personal.”