Rethinking the Customer Journey: Leveraging AI to Create Smarter Digital Marketing

In today’s show we sit down with James Hipkin, the CEO and founder of Inn8ly, a company providing digital marketing solutions for smaller businesses. James shares his unique career journey, from a music degree, working with rock groups, and now working in advertising and marketing for major brands.  We’re focusing on the common challenges James sees with many smaller business websites; an absence of strategic thinking. He emphasizes that it's not just about budget, but the lack of a well-defined customer understanding and journey mapping that holds back the success of digital marketing campaigns. Throughout the conversation, James shares his perspective on the evolving role of AI in supporting marketers, from extracting customer insights to informing content and campaign strategy. This episode offers valuable insights for any small business owner or marketer looking to elevate their digital presence through a more strategic, customer-centric approach. Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at www.nashsquared.com The music on Tech Talks is created by London artist Lemzi: www.lemzi.com