#112 - Developer Productivity and Experience - Abi Noda

“Developer experience is an approach to thinking about engineering excellence and maximizing engineering performance by increasing the capacity and performance of the individuals and the team as a whole." Abi Noda is the CEO & co-founder of DX. In this episode, Abi started by sharing what developer experience is, why it is becoming an industry trend nowadays, and the different ways of how it is being implemented in the industry. Abi explained why the traditional metrics normally used to measure developer productivity do not really work and can even provide perverse incentives. Abi then touched on the two popular researches widely known in the industry, i.e. the DORA report and SPACE framework, before then explained how DX is building on top of both researches to provide the measurements and KPIs to measure developer experience and productivity. Towards the end, Abi shared his advice on how we can start investing in improving developer experience, including when to form a dedicated team and getting the buy-in from company executives. Listen out for: Career Journey - [00:06:22] Developer Productivity Industry Trend - [00:09:14] Developer Experience for Developers - [00:11:28] Different Names of Developer Experience - [00:13:30] Traditional Metrics - [00:17:15] DORA & SPACE - [00:21:16] DX Measurements - [00:26:30] DX KPIs - [00:32:01] Starting With Developer Experience - [00:36:49] Developer Experience Team - [00:40:49] Building a Case for Developer Experience - [00:43:08] 3 Tech Lead Wisdom - [00:46:18] _____ Abi Noda’s Bio Abi is the founder and CEO of getdx.com, which helps engineering leaders measure and improve developer experience. Abi formerly founded Pull Panda, which was acquired by GitHub. Follow Abi: LinkedIn – linkedin.com/in/abinoda Twitter – @abinoda Website – abinoda.com DX – getdx.com Software Engineering Research – abinoda.substack.com _____ Our Sponsors Mental well-being is a silent pandemic. According to the WHO, depression and anxiety cost the global economy over USD 1 trillion every year. It’s time to make a difference! Learn how to enhance your lives through a master class on mental wellness. Visit founderswellbeing.com/masterclass and enter TLJ20 for a 20% discount. DevTernity 2022 (devternity.com) is the top international software development conference with an emphasis on coding, architecture, and tech leadership skills. The lineup is truly stellar and features many legends of software development like Robert "Uncle Bob" Martin, Kent Beck, and many others! The conference takes place online, and we have the 10% discount code for you: AWSM_TLJ. Like this episode? Follow @techleadjournal on LinkedIn, Twitter, and Instagram. Pledge your support by becoming a patron. For episode show notes, visit techleadjournal.dev/episodes/112.