Ep. 40: Reaching Students With Empathy Through Monthly Admissions Videos

This episode of Talking Tactics is all about empathy. Allie Bear and Madelin Thompson from Wilfrid Laurier University in Canada share how they came up with a very successful Admissions Top Questions video series to support their prospective students through their university decision. The tactic was grounded and born from a robust student journey mapping project, and ended up getting 15,000 views (with half coming from email!) over the 2023 admission cycle.